When feeling good feels "wrong": Avoiding hedonic consumption when it reflects immoral character

• Main Authors: LIN, Stephanie C., REICH, Taly, KREPS, Tamar A.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2017
• Subjects: Business Law, Public Responsibility, and Ethics; Organizational Behavior and Theory
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/5906; https://ink.library.smu.edu.sg/context/lkcsb_research/article/6905/viewcontent/acr_vol45_1024475.pdf
• Institution: Singapore Management University

In contrast to traditional mood repair motivations, we find that people desire to experience negative emotions in response to moral violations. Therefore, people avoid hedonic consumption after negatively valenced moral content, and feel uncomfortable when negatively valenced moral content is follow...