Corporate crisis advertising: A framework examining the use and effects of corporate advertising before and after crises

• Main Authors: HO, Benjamin, SHIN, Wonsun, PANG, Augustine
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2017
• Subjects: Corporate advertising; Crisis; Inoculation; Reactance; Situational crisis communication theory; Image repair theory; Business and Corporate Communications; Organizational Behavior and Theory; Public Relations and Advertising
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/5940; https://ink.library.smu.edu.sg/context/lkcsb_research/article/6939/viewcontent/Corporate_crisis_advertising__av.pdf
• Institution: Singapore Management University

While corporate advertising has been widely studied as a promotional tool, few studies have examined how it can be used in a corporate crisis situation. In 2013, Kim proposed a conceptual framework for examining stakeholders’ evaluation of pre-crisis corporate advertising, using the inoculation and...