Building relationships through dialogic communication: organizations, stakeholders, and computer-mediated communication

• Main Authors: PANG, Augustine, SHIN, Wonsun, LEW, Zijian, WALTHER, Joseph B.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2018
• Subjects: Dialogic communication; computer-mediated communication; organizational image; social media; organization-public relationship; Business and Corporate Communications; Organizational Behavior and Theory
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/5945; https://ink.library.smu.edu.sg/context/lkcsb_research/article/6944/viewcontent/Building_relationships_through_dialogic_communication_organizations_stakeholders_and_computer_mediated_communication.pdf
• Institution: Singapore Management University

Online media are integral to daily life, and while many organizations use them to reach broad audiences, others still appear to be uncomfortable with online media because they do not understand how to maximize their potential to interact effectively with stakeholders. Numerous organizations use onli...