Building effective media relations with social media influencers in Singapore

• Main Authors: PANG, A., TAN, Elizabeth Yingzhi, LIM, Rachael Song-Qi, KWAN, Truda Yue-Ming, LAKHANPAL, Priyanka Bhardwaj
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2016
• Subjects: Human Resources Management; Organizational Behavior and Theory
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/6023
• Institution: Singapore Management University

With the increasing clout of social media influencers (SMIs) in influencing public perceptions toward organizations, organizations should consider building relations with SMIs to maximize positive online media coverage. This study examines how organizations can build effective relations with SMIs us...