US government efforts to repair its image after the 2008 financial crisis

US government efforts to repair its image after the 2008 financial crisis

Globalization has intensified the interaction and interdependency among countries. The need to maintain good reputation and establish good relationships should dominate public diplomacy efforts (Hiebert, 2005). Using the US financial crisis 2008 as a case study, this study examines how the world...

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Bibliographic Details
Main Authors: CHUA, Andrea A., PANG, Augustine
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2012
Subjects:
Public diplomacy
Image management
Image repair
Financial crisis
United States
Business and Corporate Communications
Social Influence and Political Communication
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/6029
https://ink.library.smu.edu.sg/context/lkcsb_research/article/7028/viewcontent/US_govt_repair_image_2012_av.pdf
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Institution: Singapore Management University
Language: English
Description
Summary:Globalization has intensified the interaction and interdependency among countries. The need to maintain good reputation and establish good relationships should dominate public diplomacy efforts (Hiebert, 2005). Using the US financial crisis 2008 as a case study, this study examines how the world's only superpower repaired its image when it was accused of triggering the financial meltdown that impacted the world economy. Few studies have examined repair strategies by nations. The need to undertake more empirical research to understand how the image-rebuilding rhetoric can aid diplomatic efforts remains relevant today.

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