Telling tales: Management gurus' narratives and the construction of managerial identity
This paper examines the reasons for the apparently powerful impact of management gurus' ideas (i.e. guru theory) on senior managers. An examination of the limited literature on management gurus and other related literatures suggests three explanations for the appeal of guru theory for senior ma...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
1998
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/6261 https://ink.library.smu.edu.sg/context/lkcsb_research/article/7260/viewcontent/Telling_Tales_2015_sv.pdf |
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| Institution: | Singapore Management University |
| Language: | English |