The impact of strategic choice on the international-ization of the firm
Companies either seeking to expand into foreign markets or to alter their existing institutional arrangements have a choice between three forms of foreign market servicing: exporting, foreign licensing and foreign direct investment (FDI)1 (Buckley 1991; Buckley and Casson 1976; Root 1987; Terpstra 1...
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Format: | text |
Language: | English |
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Institutional Knowledge at Singapore Management University
1997
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Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/6330 https://ink.library.smu.edu.sg/context/lkcsb_research/article/7329/viewcontent/978_1_349_25353_1_10.pdf |
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Institution: | Singapore Management University |
Language: | English |