Evolution of corporate reputation during an evolving controversy

Evolution of corporate reputation during an evolving controversy

Purpose: The purpose of this paper is to investigate the evolution of online sentiments toward a company (i.e. Chipotle) during a crisis, and the effects of corporate apology on those sentiments. Design/methodology/approach: Using a very large data set of tweets (i.e. over 2.6m) about Company A’s fo...

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Bibliographic Details
Main Authors: CHUNG, Siyoung, CHONG, Mark, CHUA, Jie Sheng, NA, Ji Cheon
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2019
Subjects:
Social media
Crisis communication
Strategic communication
Reputation management
Business and Corporate Communications
Social Media
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/6494
https://ink.library.smu.edu.sg/context/lkcsb_research/article/7493/viewcontent/Evolution_of_corporate___PV.pdf
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/lkcsb_research/6494
https://ink.library.smu.edu.sg/context/lkcsb_research/article/7493/viewcontent/Evolution_of_corporate___PV.pdf

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