Public relations education in Singapore: Educating the next generation of practitioners on ethics

• Main Authors: WOON, Eugene Yong Sheng, PANG, Augustine
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2020
• Subjects: ethics; Singapore; PR curriculum; international education; ethics education; Asian Studies; Business and Corporate Communications; Business Law, Public Responsibility, and Ethics
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/6665; https://ink.library.smu.edu.sg/context/lkcsb_research/article/7672/viewcontent/WOON_and_PANG_Public_relations_in_Singapore_Educating_the_next_generation_of_practitioners_on_ethics_JPRE_6.3.pdf
• Institution: Singapore Management University

This study examines if PR education adequately prepares students for the workplace, particularly in the practice of ethics in the context of Singapore, which has been described as one of “Asia’s economic tigers” (BBC, 2018). This study, thus, aims to first, elucidate the state of PR education specif...