Do animated line graphs increase risk inferences?

• Main Authors: KIM, Junghan, LAKSHMANAN, Arun
• 格式: text
• 語言: English
• 出版: Institutional Knowledge at Singapore Management University 2021
• 主題: animation; data visualization; inferences; risk; salience; Data Science; Finance and Financial Management; Marketing
• 在線閱讀: https://ink.library.smu.edu.sg/lkcsb_research/6781; https://ink.library.smu.edu.sg/context/lkcsb_research/article/7780/viewcontent/AnimatedLineGraphs_2021_av.pdf

This article shows that animated display of time-varying data (e.g., stock or commodity prices) enhances risk judgments. We outline a process whereby animated display enhances the visual salience of transitions in a trajectory (i.e., successive changes in data values), which leads to transitions bei...