The 2021 IPR Future of Communications in Asia report

• Main Authors: McCorkindale, Tina, Crawshaw, Sarah, YEO, Su Lin, Thomas, Stephen, Fitzsimmons, Alexis B., PANG, A.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2021
• Subjects: Business communications; Asia; pandemics; COVID-19; Asian Studies; Business and Corporate Communications; Public Health
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/6908; https://ink.library.smu.edu.sg/context/lkcsb_research/article/7907/viewcontent/Future_of_Work_Asia_v12_pvoa.pdf
• Institution: Singapore Management University

The communication function within Asian-headquartered organizations is undergoing significant growth and changes that will be pivotal for its future success, according to a new Institute for Public Relations (IPR) research report. The “IPR Future of Communications in Asia” research report investigates key changes that will impact the future of the communications function. The analysis is based on interviews with 30 senior communications executives based in Asia in a variety of industries from 2019 to 2020, and three focus groups with nearly 20 senior communication leaders in late 2020.