To buy green or not to buy green: Do structural dependencies block ecological responsiveness?

• Main Authors: Simon J.D. SCHILLEBEECKX, KAUTONEN, Teemu, HAKATA, Henri
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2022
• Subjects: theories of external influence; input substitution; sustainability; supply chain management; ecological responsiveness; conjoint analysis; Environmental Sciences; Sales and Merchandising; Strategic Management Policy
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/6990; https://ink.library.smu.edu.sg/context/lkcsb_research/article/7989/viewcontent/Buy_Green_pvoa.pdf
• Institution: Singapore Management University

Despite the significant increase in interest in sustainable business practices, decisions on switching to more environmentally friendly input materials are understudied. In a conjoint experiment, we presented 267 Finnish manufacturing firms with an opportunity to acquire an alternative, more ecologi...