The impact of subscription programs on customer purchases
Subscription programs have become increasingly popular among a wide variety of retailers and marketplace platforms. Subscription programs give members access to a set of exclusive benefits for a fixed fee upfront. In this paper, we examine the causal effect of a subscription program on customer beha...
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Main Authors: | , , |
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Format: | text |
Language: | English |
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Institutional Knowledge at Singapore Management University
2022
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Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/7020 https://ink.library.smu.edu.sg/context/lkcsb_research/article/8019/viewcontent/SSRN_id3529681_2022.pdf |
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Institution: | Singapore Management University |
Language: | English |