Using machine learning to extract insights from consumer data
Advances in digital technology have led to the digitization of everyday activities of billions of people around the world, generating vast amounts of data on human behavior. From what people buy, to what information they search for, to how they navigate the social, digital, and physical world, human...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2022
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| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/7095 https://ink.library.smu.edu.sg/context/lkcsb_research/article/8094/viewcontent/Chang___Mukherjee_Using_Machine_Learning_Methods_to_Extract_Behavioral_Insights_from_Consumer_Data__v.2022.08.22__FINAL.pdf |
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| Institution: | Singapore Management University |
| Language: | English |