Commentaries on “Scale use and abuse: Toward best practices in the deployment of scales”

• Main Authors: KATSIKEAS, Constantine S., MADAN, Shilpa, BRENDL, C. Miguel, CALDER, Bobby J., LEHMANN, Donald R., BAUMGARTNER, Hans, WEIJTERS, Bert, WANG, Mo, HUANG, Chengquan, HUBER, Joel
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2023
• Subjects: psychometrics; statistics; Applied Behavior Analysis; Marketing
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/7249; https://ink.library.smu.edu.sg/context/lkcsb_research/article/8248/viewcontent/J_Consum_Psychol___2022___Katsikeas___Commentaries_on__Scale_use_and_abuse__Toward_best_practices_in_the_deployment_of.pdf
• Institution: Singapore Management University

Five comments below provide strong and interesting perspectives on multi-item scale use. They define contexts and research areas where developed scales are valuable and where they are vulnerable. Katsikeas and Madan begin by taking a global perspective on scale use, demonstrating how the use and tra...