Can VUCA help us generate new theory within international business?
The acronym and neologism “VUCA” is employed by management and some scholars to denote the unpredictability of the modern world and its impact on business. The VUCA approach suggests that a rational firm’s response should be to: protect against volatility by engineering-in redundancy and slack, gath...
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Format: | text |
Language: | English |
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Institutional Knowledge at Singapore Management University
2019
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Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/7300 https://ink.library.smu.edu.sg/context/lkcsb_research/article/8299/viewcontent/VUCA_NEW_THEORY_IB_av.pdf |
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Institution: | Singapore Management University |
Language: | English |