How culture affects Asia’s pursuit of beauty

How culture affects Asia’s pursuit of beauty

New research indicates that Asian countries have different attitudes toward beauty than Western markets.

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Bibliographic Details
Main Authors: MADAN, Shilpa, BASU, Shankha
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2018
Subjects:
beauty
culture
values
appearance enhancement
Asian Studies
Industrial and Organizational Psychology
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/7381
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8380/viewcontent/How_culture_affects_Asia_s_pursuit_of_beauty___WARC.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/lkcsb_research/7381
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8380/viewcontent/How_culture_affects_Asia_s_pursuit_of_beauty___WARC.pdf

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