Consumer mindsets
Marketing to India’s diverse and rapidly changing consumers requires constant refreshment of knowledge and skills. To the keen MBA student specializing in marketing as well as its ardent practitioner, this book blends practical insights with theoretical frameworks.
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Institutional Knowledge at Singapore Management University
2017
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sg-smu-ink.lkcsb_research-83932024-01-18T02:30:03Z Consumer mindsets MATHUR, Pragya MADAN, Shilpa BESAR, Barna Marketing to India’s diverse and rapidly changing consumers requires constant refreshment of knowledge and skills. To the keen MBA student specializing in marketing as well as its ardent practitioner, this book blends practical insights with theoretical frameworks. 2017-12-20T08:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/7394 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Organizational Behavior and Theory Social and Behavioral Sciences |
| institution |
Singapore Management University |
| building |
SMU Libraries |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
SMU Libraries |
| collection |
InK@SMU |
| language |
English |
| topic |
Organizational Behavior and Theory Social and Behavioral Sciences |
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Organizational Behavior and Theory Social and Behavioral Sciences MATHUR, Pragya MADAN, Shilpa BESAR, Barna Consumer mindsets |
| description |
Marketing to India’s diverse and rapidly changing consumers requires constant refreshment of knowledge and skills. To the keen MBA student specializing in marketing as well as its ardent practitioner, this book blends practical insights with theoretical frameworks. |
| format |
text |
| author |
MATHUR, Pragya MADAN, Shilpa BESAR, Barna |
| author_facet |
MATHUR, Pragya MADAN, Shilpa BESAR, Barna |
| author_sort |
MATHUR, Pragya |
| title |
Consumer mindsets |
| title_short |
Consumer mindsets |
| title_full |
Consumer mindsets |
| title_fullStr |
Consumer mindsets |
| title_full_unstemmed |
Consumer mindsets |
| title_sort |
consumer mindsets |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2017 |
| url |
https://ink.library.smu.edu.sg/lkcsb_research/7394 |
| _version_ |
1789483239617855488 |