"I like it, but I don't use it": Impact of carsharing business models on usage intentions in the sharing economy

• المؤلفون الرئيسيون: HAHN, Ruediger, OSTERTAG, Felix, LEHR, Adrian, BUETTGEN, Marion, BENOIT, Sabine
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2020
• الموضوعات: access-based services; business model; carsharing; factorial survey; sharing economy; usage intentions; Marketing; Organizational Behavior and Theory; Transportation
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/lkcsb_research/7572; https://ink.library.smu.edu.sg/context/lkcsb_research/article/8571/viewcontent/ImpactCarsharing_pvoa_cc_by.pdf

Carsharing is often promoted as a potentially environmental-friendly alternative to individual car ownership. However, various carsharing programs have displayed limited success in the past. An initial field study of a new carsharing service is such a story of failure: The introduction of this new s...