Communication in the gig economy: Buying and selling in online freelance marketplaces

Communication in the gig economy: Buying and selling in online freelance marketplaces

The proliferating gig economy relies on online freelance marketplaces, which support relatively anonymous interactions through text-based messages. Informational asymmetries thus arise that can lead to exchange uncertainties between buyers and freelancers. Conventional marketing thought recommends r...

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Bibliographic Details
Main Authors: LUDWIG, Stephan, HERHAUSEN, Dennis, GREWAL, Dhruv, BOVE, Liliana, BENOIT, Sabine, DE RUYTER, Ko, URWIN, Peter
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2022
Subjects:
online freelance marketplaces
gig economy
multi-sided platforms
business-to-business exchange
uncertainty management
text analysis
Marketing
Organizational Behavior and Theory
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/7576
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8575/viewcontent/Communication_in_the_Gig_Economy_pv_VUrep.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/lkcsb_research/7576
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8575/viewcontent/Communication_in_the_Gig_Economy_pv_VUrep.pdf

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