Communication in the gig economy: Buying and selling in online freelance marketplaces

• المؤلفون الرئيسيون: LUDWIG, Stephan, HERHAUSEN, Dennis, GREWAL, Dhruv, BOVE, Liliana, BENOIT, Sabine, DE RUYTER, Ko, URWIN, Peter
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2022
• الموضوعات: online freelance marketplaces; gig economy; multi-sided platforms; business-to-business exchange; uncertainty management; text analysis; Marketing; Organizational Behavior and Theory
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/lkcsb_research/7576; https://ink.library.smu.edu.sg/context/lkcsb_research/article/8575/viewcontent/Communication_in_the_Gig_Economy_pv_VUrep.pdf

The proliferating gig economy relies on online freelance marketplaces, which support relatively anonymous interactions through text-based messages. Informational asymmetries thus arise that can lead to exchange uncertainties between buyers and freelancers. Conventional marketing thought recommends r...