Explaining social exchanges in information-based online communities (IBOCs)

Explaining social exchanges in information-based online communities (IBOCs)

Purpose - The purpose of this paper is to scrutinize platforms for members to exchange information by information-based online communities (IBOCs, like LinkedIn or Facebook). Because member participation is vital for IBOCs, this research aims to identify and validate factors that drive member partic...

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Bibliographic Details
Main Authors: BENOIT, Sabine, BILSTEIN, Nicola, HOGREVE, Jens, SICTMANN, Christina
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2016
Subjects:
World wide web
Social exchange theory
Information exchange
Customer participation
Customer integration
Online community
Business and Corporate Communications
Marketing
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/7580
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8579/viewcontent/Explaining_Social_Exchanges_in_Information_Based_Online_Communities_av_cc_by_nc.pdf
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Institution: Singapore Management University
Language: English
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