Asian multiculturalism in communication: Impact of culture in the practice of public relations in Singapore

• Main Authors: YEO, Su Lin, PANG, Augustine
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2017
• Subjects: Communication; Cultural values; Multiculturalism; Public relations; Singapore; Asian Studies; Business and Corporate Communications; Multicultural Psychology
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research_all/18; https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1023&context=lkcsb_research_all
• Institution: Singapore Management University

This study aims to understand the role of cultural values in influencing public relations practice in Singapore. Given that Singapore exhibits a hybrid of cultures, it purposes to comprehend how multiculturalism is operationalized and to uncover if the values that have a greater influence on organiz...