Crowdfunding: Financing ventures in the digital era

• Main Authors: REDDY, Srinivas K., TAN, Yee Heng
• 格式: text
• 語言: English
• 出版: Institutional Knowledge at Singapore Management University 2017
• 主題: Crowdfunding; Digital Interactions; Platforms; Online Communities; Digital Economy; E-Commerce; Finance and Financial Management; Marketing
• 在線閱讀: https://ink.library.smu.edu.sg/lkcsb_research_all/23; https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1028&context=lkcsb_research_all

Over the past few years, digital platforms have emerged as a new way to disrupt industries. These platforms not only connect riders and drivers, like Uber, or hosts and guests, like Airbnb, but also ventures and funders. Crowdfunding platforms like Lendingclub or Kickstarter have gained widespread v...