Crowdfunding digital platforms: Backer networks and their impact on project outcomes

Crowdfunding digital platforms: Backer networks and their impact on project outcomes

Crowdfunding platforms serve to connect project creators and backers. Previous research has explored several project and platform determinants that impact crowdfunding outcomes. However, there has been limited research on these determinants at an individual level. Our paper addresses how backers may...

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Bibliographic Details
Main Authors: TAN, Yee Heng, REDDY, Srinivas K.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2021
Subjects:
Crowdfunding
Digital strategy
Social influence
Social networks
E-Commerce
Finance and Financial Management
Marketing
Technology and Innovation
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/6605
https://ink.library.smu.edu.sg/context/lkcsb_research/article/7604/viewcontent/1_s2.0_S0378873320300812_main.pdf
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/lkcsb_research/6605
https://ink.library.smu.edu.sg/context/lkcsb_research/article/7604/viewcontent/1_s2.0_S0378873320300812_main.pdf

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