Crowdfunding digital platforms: Backer networks and their impact on project outcomes

• Main Authors: TAN, Yee Heng, REDDY, Srinivas K.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2021
• Subjects: Crowdfunding; Digital strategy; Social influence; Social networks; E-Commerce; Finance and Financial Management; Marketing; Technology and Innovation
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/6605; https://ink.library.smu.edu.sg/context/lkcsb_research/article/7604/viewcontent/1_s2.0_S0378873320300812_main.pdf
• Institution: Singapore Management University

Crowdfunding platforms serve to connect project creators and backers. Previous research has explored several project and platform determinants that impact crowdfunding outcomes. However, there has been limited research on these determinants at an individual level. Our paper addresses how backers may...