Creators and backers in rewards-based crowdfunding: Will incentive misalignment affect Kickstarter's sustainability?

• Main Authors: Wessel, Michael, Gleasure, Rob, KAUFFMAN, Robert John
• 格式: text
• 語言: English
• 出版: Institutional Knowledge at Singapore Management University 2021
• 主題: rewards-based crowdfunding; Kickstarter; fundraising; Databases and Information Systems; E-Commerce; Strategic Management Policy
• 在線閱讀: https://ink.library.smu.edu.sg/sis_research/6850; https://ink.library.smu.edu.sg/context/sis_research/article/7853/viewcontent/Creators_0639_2021_pvoa.pdf
• 機構: Singapore Management University

Incentive misalignment in rewards-based crowd-funding occurs because creators may benefit disproportionately from fundraising, while backers may benefit disproportionately from the quality of project deliverables. The resulting principal-agent relationship means backers rely on campaign information...