How do monetary incentives influence prosocial fundraising? An empirical investigation of matching subsidies on crowdfunding
Monetary incentives, such as matching subsidies, are widely used in traditional fundraising and crowdfunding platforms to boost funding activities and improve funding outcomes. However, its effectiveness on prosocial fundraising is still unclear from both theoretical (Bénabou and Tirole, 2006; Frey,...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2020
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| Online Access: | https://ink.library.smu.edu.sg/etd_coll/308 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1312&context=etd_coll |
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| Institution: | Singapore Management University |
| Language: | English |