Factors influencing the use of social media in learning: A case of Wikipedia.

• Main Author: CHUNG, Siyoung
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2010
• Subjects: Wikipedia; collective learning tool; social media for learning; motivation; Business and Corporate Communications
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research_smu/97; https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1096&context=lkcsb_research_smu
• Institution: Singapore Management University

Wikipedia, the free online encyclopedia, is the most preferred choice for college students’ research need. However, Wikipedia has been criticized for its low information quality, lack of accountability, inconsistency, and vandalism. Despite the warning and concerns from the academia, social media and interactive collaborative learning tools such as Wikipedia will continue to become a major mode of learning in today’s classroom. This paper, with a sample of 184 college students, empirically tests a proposed theoretical model which includes internal beliefs, motivations for information seeking, need for cognition, social influence, normative pressure, and Wikipedia use and information seeking behavior.