New A*STAR-SMU centre combines high-powered computing and behavioural sciences to study people-centric issues

• Main Author: Singapore Management University
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2014
• Subjects: Singapore; higher education; behavioural sciences; technology; data analytics; research; Singapore Management University; Asian Studies; Computer Sciences; Higher Education; Social and Behavioral Sciences
• Online Access: https://ink.library.smu.edu.sg/oh_pressrelease/114; https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1113&context=oh_pressrelease

The Agency for Science, Technology and Research (A*STAR) and the Singapore Management University (SMU) will establish a Centre for Technology and Social-Behavioural Insights (CTSBI) to tap on high performance computing technology, big data analytics and behavioural sciences to study people-centric issues and human behaviour including how people think, feel and act in different settings. Such information can be used to enhance planning and address issues in different areas such as retail, logistics, urban planning, education and community development.