Family Business: Back in Fashion
Family businesses have come back into style, says Joseph Astrachan, a professor at Kennesaw State University who specialises in family business. Astrachan’s research has found that in today’s economy, consumers tend to feel a personal connection with family-owned companies. When consumers understand...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2013
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| Online Access: | https://ink.library.smu.edu.sg/pers/25 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1015&context=pers |
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| Institution: | Singapore Management University |
| Language: | English |
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