Venturing into India: Singapore-India business ties

• Main Author: Singapore Management University
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2013
• Subjects: emerging markets; India; Singapore SMEs; investing; entrepreneurs; Business; Entrepreneurial and Small Business Operations; International Business
• Online Access: https://ink.library.smu.edu.sg/pers/4; https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1036&context=pers

The business strategy of transplanting business models in India is one way which companies can penetrate the economic potential of the country. It is about taking proven business models and finding strategies to bring them into India where there are opportunities to scale up dramatically and where t...