Disruptive innovation in the classroom
Disruptive innovation, as described on the website of the man who coined the term, Clayton Christensen, is "a process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves up market, eventually displacing established comp...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2013
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| Online Access: | https://ink.library.smu.edu.sg/pers/61 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1062&context=pers |
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| Institution: | Singapore Management University |
| Language: | English |