Tiger Balm: Roaring back to success
Mismanagement of the brand led to a lost generation of customers but modernisation efforts have set the leaping tiger on the path to growth and profits
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Institutional Knowledge at Singapore Management University
2016
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| Online Access: | https://ink.library.smu.edu.sg/pers/161 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1162&context=pers |
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sg-smu-ink.pers-11622017-03-03T03:09:36Z Tiger Balm: Roaring back to success Singapore Management University Mismanagement of the brand led to a lost generation of customers but modernisation efforts have set the leaping tiger on the path to growth and profits 2016-05-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/pers/161 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1162&context=pers http://creativecommons.org/licenses/by-nc-nd/4.0/ Perspectives@SMU eng Institutional Knowledge at Singapore Management University Asian Studies Business Intelligence |
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Singapore Management University |
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SMU Libraries |
| country |
Singapore |
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InK@SMU |
| language |
English |
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Asian Studies Business Intelligence |
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Asian Studies Business Intelligence Singapore Management University Tiger Balm: Roaring back to success |
| description |
Mismanagement of the brand led to a lost generation of customers but modernisation efforts have set the leaping tiger on the path to growth and profits |
| format |
text |
| author |
Singapore Management University |
| author_facet |
Singapore Management University |
| author_sort |
Singapore Management University |
| title |
Tiger Balm: Roaring back to success |
| title_short |
Tiger Balm: Roaring back to success |
| title_full |
Tiger Balm: Roaring back to success |
| title_fullStr |
Tiger Balm: Roaring back to success |
| title_full_unstemmed |
Tiger Balm: Roaring back to success |
| title_sort |
tiger balm: roaring back to success |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2016 |
| url |
https://ink.library.smu.edu.sg/pers/161 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1162&context=pers |
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