Glocal warming

Revolutionising legacy brands is not just about that Big Bang. Incremental changes may count for a whole lot more.

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Main Author: Singapore Management University
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2013
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Online Access:https://ink.library.smu.edu.sg/pers/273
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1278&context=pers
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Institution: Singapore Management University
Language: English
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spelling sg-smu-ink.pers-12782017-03-07T07:07:25Z Glocal warming Singapore Management University Revolutionising legacy brands is not just about that Big Bang. Incremental changes may count for a whole lot more. 2013-06-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/pers/273 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1278&context=pers http://creativecommons.org/licenses/by-nc-nd/4.0/ Perspectives@SMU eng Institutional Knowledge at Singapore Management University Sales and Merchandising Technology and Innovation
institution Singapore Management University
building SMU Libraries
country Singapore
collection InK@SMU
language English
topic Sales and Merchandising
Technology and Innovation
spellingShingle Sales and Merchandising
Technology and Innovation
Singapore Management University
Glocal warming
description Revolutionising legacy brands is not just about that Big Bang. Incremental changes may count for a whole lot more.
format text
author Singapore Management University
author_facet Singapore Management University
author_sort Singapore Management University
title Glocal warming
title_short Glocal warming
title_full Glocal warming
title_fullStr Glocal warming
title_full_unstemmed Glocal warming
title_sort glocal warming
publisher Institutional Knowledge at Singapore Management University
publishDate 2013
url https://ink.library.smu.edu.sg/pers/273
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1278&context=pers
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