Breaking through the noise

Today’s smartphone companies operate in a crowded and competitive environment. What can brands do to stand out?

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Main Author: Singapore Management University
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2013
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Online Access:https://ink.library.smu.edu.sg/pers/271
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1280&context=pers
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Institution: Singapore Management University
Language: English
id sg-smu-ink.pers-1280
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spelling sg-smu-ink.pers-12802017-03-07T07:42:02Z Breaking through the noise Singapore Management University Today’s smartphone companies operate in a crowded and competitive environment. What can brands do to stand out? 2013-03-01T08:00:00Z text application/pdf https://ink.library.smu.edu.sg/pers/271 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1280&context=pers http://creativecommons.org/licenses/by-nc-nd/4.0/ Perspectives@SMU eng Institutional Knowledge at Singapore Management University Mass Communication Social Media
institution Singapore Management University
building SMU Libraries
country Singapore
collection InK@SMU
language English
topic Mass Communication
Social Media
spellingShingle Mass Communication
Social Media
Singapore Management University
Breaking through the noise
description Today’s smartphone companies operate in a crowded and competitive environment. What can brands do to stand out?
format text
author Singapore Management University
author_facet Singapore Management University
author_sort Singapore Management University
title Breaking through the noise
title_short Breaking through the noise
title_full Breaking through the noise
title_fullStr Breaking through the noise
title_full_unstemmed Breaking through the noise
title_sort breaking through the noise
publisher Institutional Knowledge at Singapore Management University
publishDate 2013
url https://ink.library.smu.edu.sg/pers/271
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1280&context=pers
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