Business strategies for emerging markets: Agility, size and taste

The term 'BRIC' was invented by Goldman Sachs economist Jim O'Neill in 2001 to shorthand the four key emerging economies to watch. BRIC, of course stands for Brazil, Russia, India, China – countries that have, over the past decade, produced a third of global GDP, and represent a quart...

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Bibliographic Details
Main Author: Singapore Management University
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2012
Subjects:
Online Access:https://ink.library.smu.edu.sg/pers/308
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1308&context=pers
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Institution: Singapore Management University
Language: English
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