Beckon the dragon: How businesses can attract the Chinese consumers through digital marketing
With a population of more than 1.3 billion people, China is one market that any business would be remiss not to attract. But, with the population spread over an area of 9,600,000 sq km, how do businesses ensure their messages get through to their potential customers?
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2012
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sg-smu-ink.pers-13092017-03-22T05:38:17Z Beckon the dragon: How businesses can attract the Chinese consumers through digital marketing Singapore Management University With a population of more than 1.3 billion people, China is one market that any business would be remiss not to attract. But, with the population spread over an area of 9,600,000 sq km, how do businesses ensure their messages get through to their potential customers? 2012-01-01T08:00:00Z text application/pdf https://ink.library.smu.edu.sg/pers/307 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1309&context=pers http://creativecommons.org/licenses/by-nc-nd/4.0/ Perspectives@SMU eng Institutional Knowledge at Singapore Management University Marketing Technology and Innovation |
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Singapore Management University |
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English |
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Marketing Technology and Innovation |
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Marketing Technology and Innovation Singapore Management University Beckon the dragon: How businesses can attract the Chinese consumers through digital marketing |
| description |
With a population of more than 1.3 billion people, China is one market that any business would be remiss not to attract. But, with the population spread over an area of 9,600,000 sq km, how do businesses ensure their messages get through to their potential customers? |
| format |
text |
| author |
Singapore Management University |
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Singapore Management University |
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Singapore Management University |
| title |
Beckon the dragon: How businesses can attract the Chinese consumers through digital marketing |
| title_short |
Beckon the dragon: How businesses can attract the Chinese consumers through digital marketing |
| title_full |
Beckon the dragon: How businesses can attract the Chinese consumers through digital marketing |
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Beckon the dragon: How businesses can attract the Chinese consumers through digital marketing |
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Beckon the dragon: How businesses can attract the Chinese consumers through digital marketing |
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beckon the dragon: how businesses can attract the chinese consumers through digital marketing |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2012 |
| url |
https://ink.library.smu.edu.sg/pers/307 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1309&context=pers |
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