Remaking retail in the time of COVID-19

• Main Author: Singapore Management University
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2020
• Subjects: Covid-19; pandemic; retail; social commerce; Marketing; Public Health; Sales and Merchandising
• Online Access: https://ink.library.smu.edu.sg/pers/547; https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1546&context=pers

Short of the successful development of a COVID-19 vaccine, the sight of retail stores re-opening for business is probably the best mood lifter. Not only do lockdown-weary consumers reclaim some vestige of normalcy, businesses reeling from months of decimated income can stem the red ink and perhaps e...