Communicating business
Communications heads should have a seat in boardrooms to facilitate strategic communication. But they need to demonstrate how communications drive business
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2021
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/pers/623 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1623&context=pers |
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| Institution: | Singapore Management University |
| Language: | English |
| Summary: | Communications heads should have a seat in boardrooms to facilitate strategic communication. But they need to demonstrate how communications drive business |
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