The impact of corporate social responsibility activities on brand evaluation

• Main Authors: TIAN, M., LI, C., SIAU, Keng
• Format: text
• Language: Chinese
• Published: Institutional Knowledge at Singapore Management University 2014
• Subjects: Business Law, Public Responsibility, and Ethics; Computer Sciences; Management Information Systems
• Online Access: https://ink.library.smu.edu.sg/sis_research/9358
• Institution: Singapore Management University

Non-profit corporate social responsibility has to be taken by modern enterprises in the pursuit of profit. Different activities of corporate social responsibility will lead to different brand evaluations from customers. Therefore, it is necessary to study how to choose proper corporate social respon...