Strategic implications of mobile technology: A case study using value-focused thinking

Mobile technology extends computing and the Internet into the wireless medium, and provides greater flexibility in communication, collaboration, and information sharing. In this research, we used the ‘Value-Focused Thinking’ approach to examine the strategic implications of mobile technology in a le...

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Main Authors: SHENG, H., NAH, Fiona Fui-hoon, SIAU, Keng
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2005
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Online Access:https://ink.library.smu.edu.sg/sis_research/9383
https://ink.library.smu.edu.sg/context/sis_research/article/10383/viewcontent/strategic_implications.pdf
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Institution: Singapore Management University
Language: English
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spelling sg-smu-ink.sis_research-103832024-10-25T09:13:37Z Strategic implications of mobile technology: A case study using value-focused thinking SHENG, H. NAH, Fiona Fui-hoon SIAU, Keng Mobile technology extends computing and the Internet into the wireless medium, and provides greater flexibility in communication, collaboration, and information sharing. In this research, we used the ‘Value-Focused Thinking’ approach to examine the strategic implications of mobile technology in a leading publishing company. The result is a means-ends objective network that depicts the fundamental objectives of using mobile technology and how the fundamental objectives can be achieved through means objectives. The research findings suggest three main strategic implications of mobile technology: (1) improve working process; (2) increase internal communication and knowledge sharing; and (3) enhance sales and marketing effectiveness. 2005-09-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/sis_research/9383 info:doi/10.1016/j.jsis.2005.07.004 https://ink.library.smu.edu.sg/context/sis_research/article/10383/viewcontent/strategic_implications.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Research Collection School Of Computing and Information Systems eng Institutional Knowledge at Singapore Management University Mobile technology Strategic impact Value-Focused Thinking Databases and Information Systems
institution Singapore Management University
building SMU Libraries
continent Asia
country Singapore
Singapore
content_provider SMU Libraries
collection InK@SMU
language English
topic Mobile technology
Strategic impact
Value-Focused Thinking
Databases and Information Systems
spellingShingle Mobile technology
Strategic impact
Value-Focused Thinking
Databases and Information Systems
SHENG, H.
NAH, Fiona Fui-hoon
SIAU, Keng
Strategic implications of mobile technology: A case study using value-focused thinking
description Mobile technology extends computing and the Internet into the wireless medium, and provides greater flexibility in communication, collaboration, and information sharing. In this research, we used the ‘Value-Focused Thinking’ approach to examine the strategic implications of mobile technology in a leading publishing company. The result is a means-ends objective network that depicts the fundamental objectives of using mobile technology and how the fundamental objectives can be achieved through means objectives. The research findings suggest three main strategic implications of mobile technology: (1) improve working process; (2) increase internal communication and knowledge sharing; and (3) enhance sales and marketing effectiveness.
format text
author SHENG, H.
NAH, Fiona Fui-hoon
SIAU, Keng
author_facet SHENG, H.
NAH, Fiona Fui-hoon
SIAU, Keng
author_sort SHENG, H.
title Strategic implications of mobile technology: A case study using value-focused thinking
title_short Strategic implications of mobile technology: A case study using value-focused thinking
title_full Strategic implications of mobile technology: A case study using value-focused thinking
title_fullStr Strategic implications of mobile technology: A case study using value-focused thinking
title_full_unstemmed Strategic implications of mobile technology: A case study using value-focused thinking
title_sort strategic implications of mobile technology: a case study using value-focused thinking
publisher Institutional Knowledge at Singapore Management University
publishDate 2005
url https://ink.library.smu.edu.sg/sis_research/9383
https://ink.library.smu.edu.sg/context/sis_research/article/10383/viewcontent/strategic_implications.pdf
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