An examination of perceptions of male and female avatars
Virtual worlds are three-dimensional, computer-generated worlds in which users take the form of avatars. Through their avatars, users can interact with objects and other avatars in the virtual world. Virtual worlds are growing in importance in both educational institutions and businesses. Educationa...
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2009
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sg-smu-ink.sis_research-104152024-10-25T08:41:13Z An examination of perceptions of male and female avatars DEWESTER, D. NAH, Fiona Fui-hoon GERVAIS, S. SIAU, Keng Virtual worlds are three-dimensional, computer-generated worlds in which users take the form of avatars. Through their avatars, users can interact with objects and other avatars in the virtual world. Virtual worlds are growing in importance in both educational institutions and businesses. Educational institutions have adopted virtual worlds as a medium for instructional delivery whereas businesses are using virtual worlds for recruitment, training, collaboration, and marketing. Given these emerging phenomena, a better understanding of behavioral and perceptual issues in virtual worlds is warranted. In this paper, we propose a research model to study gender stereotypicality of male and female avatars and their effects on trust perceptions. Gender stereotypes have been widely studied in the real world along with their effects on trust perceptions. This research will assess if such gender stereotypes also exist in the virtual worlds. 2009-02-01T08:00:00Z text application/pdf https://ink.library.smu.edu.sg/sis_research/9415 https://ink.library.smu.edu.sg/context/sis_research/article/10415/viewcontent/An_Examination_of_Perceptions_of_Male_and_Female_Avatars.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Research Collection School Of Computing and Information Systems eng Institutional Knowledge at Singapore Management University Virtual worlds avatars sexism stereotyping perception of avatars Databases and Information Systems Graphics and Human Computer Interfaces |
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Virtual worlds avatars sexism stereotyping perception of avatars Databases and Information Systems Graphics and Human Computer Interfaces DEWESTER, D. NAH, Fiona Fui-hoon GERVAIS, S. SIAU, Keng An examination of perceptions of male and female avatars |
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Virtual worlds are three-dimensional, computer-generated worlds in which users take the form of avatars. Through their avatars, users can interact with objects and other avatars in the virtual world. Virtual worlds are growing in importance in both educational institutions and businesses. Educational institutions have adopted virtual worlds as a medium for instructional delivery whereas businesses are using virtual worlds for recruitment, training, collaboration, and marketing. Given these emerging phenomena, a better understanding of behavioral and perceptual issues in virtual worlds is warranted. In this paper, we propose a research model to study gender stereotypicality of male and female avatars and their effects on trust perceptions. Gender stereotypes have been widely studied in the real world along with their effects on trust perceptions. This research will assess if such gender stereotypes also exist in the virtual worlds. |
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text |
author |
DEWESTER, D. NAH, Fiona Fui-hoon GERVAIS, S. SIAU, Keng |
author_facet |
DEWESTER, D. NAH, Fiona Fui-hoon GERVAIS, S. SIAU, Keng |
author_sort |
DEWESTER, D. |
title |
An examination of perceptions of male and female avatars |
title_short |
An examination of perceptions of male and female avatars |
title_full |
An examination of perceptions of male and female avatars |
title_fullStr |
An examination of perceptions of male and female avatars |
title_full_unstemmed |
An examination of perceptions of male and female avatars |
title_sort |
examination of perceptions of male and female avatars |
publisher |
Institutional Knowledge at Singapore Management University |
publishDate |
2009 |
url |
https://ink.library.smu.edu.sg/sis_research/9415 https://ink.library.smu.edu.sg/context/sis_research/article/10415/viewcontent/An_Examination_of_Perceptions_of_Male_and_Female_Avatars.pdf |
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