Efficacy of communication support in collaborative online shopping: The moderating effect of task types

With the widespread popularity of social media such as Facebook and Twitter, social commerce is generating much hype in business and is attracting a lot of attention in academia. Social commerce integrates e-commerce and social communication/media. In this research, our focus is on collaborative onl...

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Main Authors: SIAU, Keng, NAH, Fiona Fui-hoon, SHA, H.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2013
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Online Access:https://ink.library.smu.edu.sg/sis_research/9435
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spelling sg-smu-ink.sis_research-104352024-10-24T09:48:03Z Efficacy of communication support in collaborative online shopping: The moderating effect of task types SIAU, Keng NAH, Fiona Fui-hoon SHA, H. With the widespread popularity of social media such as Facebook and Twitter, social commerce is generating much hype in business and is attracting a lot of attention in academia. Social commerce integrates e-commerce and social communication/media. In this research, our focus is on collaborative online shopping. This research-in-progress paper outlines an experimental study to investigate the effect of communication support and task types on collaborative online shopping. Media Richness Theory (MRT) and Task-Media Fit (TMF) form the theoretical foundation of this research. As a pioneering research to investigate the interaction effect of communication support and task types in collaborative online shopping, we expect this research to contribute to a better understanding of the design and development of collaborative online shopping websites. 2013-08-17T07:00:00Z text https://ink.library.smu.edu.sg/sis_research/9435 Research Collection School Of Computing and Information Systems eng Institutional Knowledge at Singapore Management University Social e-commerce media richness theory task-media fit collaborative shopping Databases and Information Systems E-Commerce
institution Singapore Management University
building SMU Libraries
continent Asia
country Singapore
Singapore
content_provider SMU Libraries
collection InK@SMU
language English
topic Social e-commerce
media richness theory
task-media fit
collaborative shopping
Databases and Information Systems
E-Commerce
spellingShingle Social e-commerce
media richness theory
task-media fit
collaborative shopping
Databases and Information Systems
E-Commerce
SIAU, Keng
NAH, Fiona Fui-hoon
SHA, H.
Efficacy of communication support in collaborative online shopping: The moderating effect of task types
description With the widespread popularity of social media such as Facebook and Twitter, social commerce is generating much hype in business and is attracting a lot of attention in academia. Social commerce integrates e-commerce and social communication/media. In this research, our focus is on collaborative online shopping. This research-in-progress paper outlines an experimental study to investigate the effect of communication support and task types on collaborative online shopping. Media Richness Theory (MRT) and Task-Media Fit (TMF) form the theoretical foundation of this research. As a pioneering research to investigate the interaction effect of communication support and task types in collaborative online shopping, we expect this research to contribute to a better understanding of the design and development of collaborative online shopping websites.
format text
author SIAU, Keng
NAH, Fiona Fui-hoon
SHA, H.
author_facet SIAU, Keng
NAH, Fiona Fui-hoon
SHA, H.
author_sort SIAU, Keng
title Efficacy of communication support in collaborative online shopping: The moderating effect of task types
title_short Efficacy of communication support in collaborative online shopping: The moderating effect of task types
title_full Efficacy of communication support in collaborative online shopping: The moderating effect of task types
title_fullStr Efficacy of communication support in collaborative online shopping: The moderating effect of task types
title_full_unstemmed Efficacy of communication support in collaborative online shopping: The moderating effect of task types
title_sort efficacy of communication support in collaborative online shopping: the moderating effect of task types
publisher Institutional Knowledge at Singapore Management University
publishDate 2013
url https://ink.library.smu.edu.sg/sis_research/9435
_version_ 1814047966691852288