An experimental study on U-commerce adoption: Impact of personalization and privacy concerns

Ubiquitous commerce (u-commerce) represents “anytime, anywhere” commerce. U-commerce can provide a high level of personalization, which can bring significant benefits to customers. However, privacy is a major concern to customers and an obstacle to the adoption of u-commerce. This research examines...

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Bibliographic Details
Main Authors: SHENG, H., NAH, Fiona Fui-hoon, SIAU, Keng
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2008
Subjects:
Online Access:https://ink.library.smu.edu.sg/sis_research/9446
https://ink.library.smu.edu.sg/context/sis_research/article/10446/viewcontent/An_Experimental_Study_on_Ubiquitous_commerce_Adoption__Impact_of_Personalization_and_Privacy_Concerns.pdf
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Institution: Singapore Management University
Language: English