Meta-entrepreneurship: An analysis theory on integrating generative AI, agentic AI, and metaverse for entrepreneurship

• Main Authors: ZHANG, Yingying, SIAU, Keng
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2024
• Subjects: Metaverse; Entrepreneurship; Metaverse Entrepreneurship; Generative AI; Agentic AI; Business Innovation; Artificial Intelligence and Robotics; Databases and Information Systems; Entrepreneurial and Small Business Operations
• Online Access: https://ink.library.smu.edu.sg/sis_research/9945; https://ink.library.smu.edu.sg/context/sis_research/article/10945/viewcontent/Meta_Entrepreneurship.pdf
• Institution: Singapore Management University

Metaverse entrepreneurship has emerged as an innovative topic alongside the development of generative AI, agentic AI and metaverse. This study conceptualizes meta-entrepreneurship as a novel form of entrepreneurial activity that enables value creation within virtual and physical realms and proposes an analytical theoretical framework based on a systematic literature review, observations, and focus group study. Our framework is structured around three layers (infrastructure, content, and experience) and two domains (metaverse-based operational domain and AI-based production domain), aims to conceptualize “what is meta-entrepreneurship” and identify new possibilities. The research highlights the multifaceted impact of meta-entrepreneurship on individuals, corporations, industries, societies, and countries. Further, we delineate three pathways to achieve meta-entrepreneurship, analyze nine critical challenges, and propose potential future research directions to contribute to the theoretical foundation of this emerging field.