Assessing classical and expressive aesthetics of web pages using machine learning

• Main Authors: CHEN, Ang, NAH, Fiona Fui-hoon, CHEN, Langtao
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2018
• Subjects: Aesthetics; web aesthetics; machine learning; classical aesthetics; expressive aesthetics; overall aesthetics; Artificial Intelligence and Robotics; Databases and Information Systems
• Online Access: https://ink.library.smu.edu.sg/sis_research/10045; https://ink.library.smu.edu.sg/context/sis_research/article/11045/viewcontent/Assessing_Classical_and_Expressive_Aesthetics_of_Web_Pages_pv.pdf
• Institution: Singapore Management University

Aesthetics plays a key role in web design. However, most websites are developed based on designers’ "inspirations" or "educated guesses" (Liu, 2003). While perceptions of aesthetics are intuitive abilities of humankind, the underlying principles for assessing aesthetics are not w...