Privacy issues in the era of ubiquitous commerce

• Main Authors: GALANXHI, Holtjona, NAH, Fiona Fui-hoon
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2005
• Subjects: Ubiquitous commerce; u-commerce; privacy; Databases and Information Systems; E-Commerce; Information Security
• Online Access: https://ink.library.smu.edu.sg/sis_research/10055; https://ink.library.smu.edu.sg/context/sis_research/article/11055/viewcontent/Privacy_Issues_in_the_Era_of_Ubiquitous_Commerce_pv.pdf
• Institution: Singapore Management University

The vision of ubiquitous commerce (u-commerce) is realized through the convergence of electronic, mobile, television, voice and silent commerce applications. The ubiquity, universality, uniqueness, and unison of u-commerce will provide two principal benefits for individual users and companies: increased convenience as well as more personalized and customized services. However, u-commerce will also bring new issues such as a greater degree of privacy concerns that will impact individual users, companies, and the society at large. This paper proposes and elaborates on a conceptual framework for privacy in the u-commerce era. It combines Lessig’s macro-level perspective – the four-factor model of privacy – with Adam’s micro-level perspective – the perceived privacy factors model. Using this framework, privacy issues related to ucommerce are discussed and future research directions are presented.