The impact of security cues on user perceived security in e-commerce

• Main Authors: SMITH, Samuel N., NAH, Fiona Fui-hoon, CHENG, Maggie X.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2016
• Subjects: Security cues; e-commerce; Cybersecurity; Information security; Databases and Information Systems; Graphics and Human Computer Interfaces; Information Security
• Online Access: https://ink.library.smu.edu.sg/sis_research/10065; https://ink.library.smu.edu.sg/context/sis_research/article/11065/viewcontent/978_3_319_39381_0_15_pvoa.pdf
• Institution: Singapore Management University

Users are expected to assess the level of security of e-commerce websites before conducting online transactions. In this research, we examine user assessment of security of e-commerce web pages based on cues presented on the web pages. A pilot study was conducted in which each subject assessed six e...