Decision making models and decision support

This chapter focuses on the broad topic of human decision making. The topic has its roots in economics and is currently a focus of operations research and management science, psychology, sociology, and cognitive engineering. These fields have produced numerous models and a substantial body of resear...

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Bibliographic Details
Main Authors: LEHTO, Mark R., NAH, Fiona Fui-hoon
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2006
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Online Access:https://ink.library.smu.edu.sg/sis_research/10080
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Institution: Singapore Management University
Language: English
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Summary:This chapter focuses on the broad topic of human decision making. The topic has its roots in economics and is currently a focus of operations research and management science, psychology, sociology, and cognitive engineering. These fields have produced numerous models and a substantial body of research on human decision making. At least three objectives have motivated this work: to develop normative prescriptions that can guide decision makers, to describe how people make decisions and compare the results to normative prescriptions, and to determine how to help people apply their "natural" decision-making methods more successfully. The goals of this chapter are to synthesize the elements of this work into a single picture and to provide some depth of coverage in particularly important areas. The integrative model presented in Section 1.3 focuses on the first goal. The remaining sections address the second goal.